Automassan - Gothenburg 2026 will be held from 14th - 17th January 2026 at Svenska Massan in Gothenburg, Vastergotland, Sweden. This is the Automotive Trade Fair.  We are proud that people from all parts of the world choose the Swedish Exhibition & Congress Centre and Gothia Towers to meet, work, do business, grow relationships, develop products and ideas, eat well and overnight in comfort. The exhibitors of the show will get a unique scope for the business promotion in the global markets.